Social Media
The number of active social media users worldwide is 2.78 billion, out of the worlds population of 7.4 billion, its now said that 85% of people rely on Facebook and twitter for their morning news.
Don't Get Left Out!
The number of active social media users worldwide is 2.78 billion, out of the worlds population of 7.4 billion, its now said that 85% of people rely on Facebook and twitter for their morning news. Social media is not an option anymore for businesses its a requirement. With 30% of people saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. We’re not here to scare your brand into the world of social media. Instead, we want to provide your business with the right steps to take toward a successful social strategy so your brand isn’t left in the dust.
Social Media Goals
Increase brand awarenessTo create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
Higher quality of salesDigging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
Drive in-person salesSome retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
Improve ROIThere’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.
Create a loyal fanbaseDoes your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
Better pulse on the industryWhat are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.
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